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One of the most versatile items that has found its way into outdoor enthusiasts’ kits is nylon parachute cord, simply called paracord. It was originally used by the U.S. military during WWII. Today, it’s widely used by outdoor enthusiasts, emergency responders, and survivalists.
If you’re planning to set up an outdoor and survival gear shop, you’d definitely want to offer this type of rope to your customers. In this article, we’ll explore five great reasons why it should be part of your product inventory.
The Growing Market Demand for Paracord
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It’s difficult to find real-time data on paracord braided rope demand all over the world. However, we can provide you with general information about the demand statistics and trends that played a big factor in the increased demand for quality paracord products in recent years.
Outdoor Recreation Industry
Outdoor recreation includes backpacking, camping, hiking, and mountaineering. In recent years, the outdoor recreation industry has seen remarkable growth.
According to the Bureau of Economic Analysis, this industry was responsible for 1.9 percent (around $454 billion) of the USA’s gross domestic product (GDP), which is an indicator of an economy’s performance, in 2021. And based on the statistics given by Statista.com for the same year, hiking emerged as the second-most popular outdoor activity in the country.
Increased Interest in Disaster Preparedness
Prepping has long been an American pastime. In the past few years, survivalism and disaster preparedness have gone mainstream again.
According to Primal Survivor’s 2023 survey study, there are nearly 150 million self-proclaimed survivalists in the United States alone. The same survey also revealed that Hawaii has the highest population of survivalists in the United States. This might be due to a range of factors, such as being vulnerable to flash flooding, tropical storms, and other natural disasters.
Growing Everyday Carry (EDC) Community
Due to its decentralized nature, it can be difficult to determine the exact size of the EDC community in the United States. But one thing’s for sure: interest in everything EDC has been growing in recent years.
This community has a strong presence online in the United States alone. Some of the big EDC YouTube channels have more than 300,000 subscribers. r/EDC, a subreddit on Reddit.com, has 400,000+ members. This suggests that there are a significant number of people who are EDC enthusiasts in the United States and other parts of the world.
Prevalence of Online Marketplaces
The rise of online shopping has made it easier for consumers to access a wide range of products, including 550 paracord. B2C (business-to-consumer) e-commerce marketplaces provide a hassle-free way for consumers to explore and compare their options for all types of paracord (e.g., reflective paracord and mil spec paracord) and ropes.
Statistics show that around 65 percent of American consumers shop for outdoor apparel, footwear, or gear online more than six times a year. That was in 2019.
So, who are your most likely target markets if you sell paracord for heavy-duty applications? According to current market trends and sales data, here are some of the key buyers of paracord:
- Outdoor enthusiasts (e.g., backpackers, campers, climbers, hikers, and hunters)
- Preppers and survivalists
- The military and law enforcement personnel
- Crafting and DIY communities
- Consumers in the commercial and industrial sectors
- Consumers who provide emergency and rescue services (e.g., firefighters, paramedics, and search and rescue teams)
Ensuring Consistent Quality and Availability of Parachute Cords
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This simply means that there’s a growing demand for paracord products, so you need to take advantage of it. Now, one of your next concerns is ensuring you have sufficient stock of paracord. This is crucial for any retailer or supplier for different reasons:
Customer Satisfaction
When you offer paracord, customers expect that your business has enough inventory of it. Having it in stock allows your business to deliver customer orders in a timely manner. Meeting your delivery schedule every time enhances your customers’ satisfaction, which helps build their loyalty and trust in your business’ ability to meet their needs.
Capitalize on Increasing Demand Spikes
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Similar to other products, paracord can experience a sudden surge in demand due to a wide range of factors. It could be due to unexpected emergency situations, seasonal outdoor activities, or increased interest in certain outdoor recreation activities. Capitalizing on these demand spikes by keeping paracord in stock will help your business respond quickly and maximize market opportunities.
Protect Your Competitive Advantage
Keeping ahead of the competition requires your business to react promptly to meet customer demand. If you can consistently pull this off, you can differentiate yourself from other businesses that may face supply chain problems or stock shortages. It’s also an easy and free way to gain or retain customer loyalty and increase your customer base through positive word-of-mouth recommendations.
To reduce the possibility of paracord shortages, there are several strategies and practices that you can implement. Here are a few of them:
- Invest in effective inventory management and tracking systems to check your paracord stock levels accurately.
- Build a strong relationship with your manufacturer or supplier of paracord products. Make sure you regularly get in touch with them to ensure a consistent supply chain and on-time delivery.
- Always have reliable backup sourcing options just in case there are unexpected disruptions or delays from your main supplier.
Which Paracord Manufacturer with Great Customer Service is Right for Your Needs?
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As we mentioned, finding a reliable manufacturer is important to avoid incidents of paracord shortages. You won’t run out of choices because there are practically thousands of manufacturers, suppliers, and wholesalers of paracord products out there.
The problem is that not all of them might be able to meet your requirements and supply demands for your business. Finding the right manufacturer requires careful consideration and evaluation on your part. Here are a few tips to help you with this process:
- Give a clear and detailed outline of your demand and supply requirements: the quantity of paracord you need, delivery timelines, and certificates of compliance in manufacturing, to name a few.
- Perform thorough research on potential paracord manufacturers. Check the company’s experience, industry reputation, manufacturing capabilities, and relationships with their raw material suppliers.
- Request detailed proposals and references from your shortlisted manufacturers.
- Check the company’s on-time delivery rating.
Need a suggestion for a manufacturer? Here’s one: Baiyuheng Outdoors.
About Baiyuheng Outdoors
Source: Baiyuheng Outdoors
Regardless of how much or what type of paracord you need, Baiyuheng Outdoors can deliver. This professional manufacturer is based in Jiangmen City, China. Since 2010, the company has been providing high-quality outdoor and survival gear, such as paracord, for businesses in over 50 countries.
Baiyuheng Outdoors boasts modern facilities and management systems that meet international certification standards. They offer OEM services to make sure their customers get the products that fit their requirements and needs. They also have teams of skilled workers who focus on product development and design, quality inspection, and production.
Best Paracord Product
Source: Baiyuheng Outdoors
Baiyuheng Outdoors offers a wide range of ODM and OEM paracord in different colors, construction, sizes, patterns, and tensile strength ratings. They have 550 paracord, glow-in-the-dark paracord, core-less paracord, paracord that meets military specifications, and many more.
The Bengku 550 Paracord is made of nylon. The outer sheath protects seven strands, each made up of three strands that are twisted together to create a stronger cord (4 millimeters thick). Tested to withstand 550 pounds of weight or force, it’s perfect for many types of applications—camping, hiking, and crafting projects.
How They Can Help Your Business
Baiyuheng Outdoors has worked with businesses worldwide for more than a decade. To last that long in the industry, they must be doing something right with their products and services. Here are just a few ways they can help you:
Manufacturing Production Capacity
Whether you need only 11 meters or 5,000 meters of paracord, Baiyuheng Outdoors can make it according to your specifications.
Variety of Options
Baiyuheng Outdoors provides several paracord products. Each of these is customizable, from the color to the packaging.
On-time Shipping and Delivery
This company has a great reputation when it comes to delivering right on schedule. In fact, they can ship your orders directly to your shipping address.
24/7 Great Customer Service
Their team of friendly and helpful staff will be there to address your concerns and guide you through the whole process.
Free Extra Services
They also provide free samples and photos of your order, so you can better decide what to do.
Overall, Baiyuheng Outdoors has an excellent industry reputation. They have the paracord production capacity needed by small to large businesses while meeting quality and delivery requirements.
Conclusion
Retailers of outdoor and survival gear will greatly benefit from carrying paracord. It has had growing and strong market demand in recent years.
However, to maximize its profitability, you need to take your time to carefully study the market demand and find a manufacturer that’s able to meet your business needs. If you need a good starting point, Baiyuheng Outdoors is a great option.
